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Small Business Series Workshop: Understanding and Attracting Your Ideal Customer

April 23, 2025 8:30 AM - 9:45 AM (CDT)

Description

This event is designed exclusively for small business owners and representatives of small businesses within the Leawood Chamber.

Whether you run a small or large business, understanding your target customer can be the key to success. We often think that our target customer is "everyone," but how and where do you market to everyone? Think about Walmart – sure, anyone can shop there, but their focus is on budget and convenience shoppers which fuels their inventory, marketing, and pricing strategies. It’s even more important for small businesses (that probably don’t have the resources of Walmart) to understand their target customer.

In this workshop, we’ll learn about your business and your current customer base and together, we’ll work with you to define your target consumer, including their demographics, how they feel about your category, where they get information, etc. so you can better market to them and meet their needs. Marissa Vidler, Founder and Research Genius at Clear Box Insights, will lead this workshop as our member expert on this topic. She has conducted market research learning about consumers for over 20 years for companies such as Google, L’Oreal, Honda, and Kellogg’s.

Seats are limited - if you're a small business owner or employee interested in attending, RSVP now!

Please note: attendees are asked to arrive promptly at 8:30am and stay until the event's end at 9:45am.

Thank you to Insperity for powering this series.

PARKING NOTE: Please do not park in the front row of Country Club Bank, as that is intended for the bank's customer parking.

Location

Leawood Chamber of Commerce

This event will be held on the second floor of Country Club Bank in the large conference room.

Pricing

Complimentary for Leawood Chamber members.

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Contact Information

Name: Taylor Limoges
Email: Taylorl@leawoodchamber.org
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