Prioritizing Marketing Efforts for Small Businesses
Marketers and business owners have more options, tools, and channels to use than ever before. Which tactics are right for you and which are a waste of your marketing budget? That answer will change with time and likely won’t even match what your competitors are doing. Assuming your product and price are right, where should you focus your time and resources to get the most from your (frequently all-too-limited) marketing budget?
This session presents time-honored marketing strategies that business owners and their marketing teams can apply today to prioritize and develop your unique marketing mix. You’ll walk away with principles and a framework to reach your goals, evaluate success, and keep moving forward.
About our speaker, Jeff Randolph:
When Jeff Randolph sees marketing data, he gets positively giddy. As Chief Marketing Officer at EAG Advertising & Marketing, Jeff finds creative, yet data-driven ways to give big brand experience to his nonprofit, small business, and growth-minded entrepreneur clients.